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Glossary Of Printing Terms [13]

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R Rack Cards A document used for commercial advertising, typically 4 by 9 inches in size. It is frequently used in locations that enjoy significant foot traffic, such as convenience stores, hotels, landmarks, restaurants,and rest areas.
Rag Paper A paper made wholly or partly from rags, mostly cotton ones.
Reader Spread The order in which a book or newsletter is meant to be read - Page 1, Page 2, Page 3, Page 4, etc. However that is not necessarily the order that pages are printed (print spread).
Ream A quantity of sheets of the same size and quality. International standards organizations define the ream as 500 identical sheets.
Reflective Copy Products, such as fabrics, illustrations and photographic prints, viewed by light reflected from them, as compared to transparent copy.
Register A horizontal level in a work that consists of several levels, especially where the levels are clearly separated by lines; modern comic books typically use similar conventions. It is thus comparable to a row, or a line in modern texts.
Reprographics The reproduction of graphics through mechanical or electrical means, such as photography or xerography. Reprography is commonly used in catalogs and archives, as well as in the architectural, engineering, and construction industries.
RGB A color mode or system representing the primary colors that are combined to display all the colors seen on a traditional computer monitor. It stands for Red, Green, Blue.
Right Reading In printing, a photographic image that looks the same as the original.
Rotary press A printing press in which the images to be printed are curved around a cylinder. Printing can be done on a large number of substrates, including paper, cardboard, and plastic. Substrates can be sheet feed or unwound on a continuous roll through the press to be printed and further modified if required (e.g. die cut, overprint varnished, embossed). Printing presses that use continuous rolls are sometimes referred to as "web presses".
Round Back Bind To casebind with a rounded (convex) spine, as compared to flat back bind.
Rule Line used as a graphic element to separate or organize copy.
Ruleup Also called press layout, printer's layout and ruleout., it is a map or drawing given by a printer to a stripper showing how a printing job must be imposed using a specific press and sheet size.

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